Email & CRM Specialist (Klaviyo Expert)

Join Bazar Bizar! 🌟

Are you a data-driven email marketing expert with a passion for copywriting and CRM strategy? Bazar Bizar, a vibrant furniture and interior design brand, is seeking an Email & CRM Specialist to manage our B2B and B2C email marketing efforts, optimize customer retention, and drive sales. With roots in Indonesia and a core team in Belgium, we celebrate diversity and creativity.

In this role, you’ll own our email marketing strategy using Klaviyo, set up segmentation, automation, and A/B testing, while also managing LinkedIn content and engagement. We value fresh perspectives and invite applicants from all backgrounds to apply.

What We Offer:

✔ A dynamic and inclusive work environment

✔ Opportunities for growth and development

✔ Competitive salary and benefits

Ready to make an impact? Send your resume and cover letter to [email@example.com]. Join us in creating beautiful spaces!

 

Responsibilities:

Email Marketing & Automation:

· Develop, execute, and optimize B2B and B2C email marketing campaigns in Klaviyo.

· Set up email automations (flows) for welcome sequences, abandoned carts, post-purchase follow-ups, and customer re-engagement.

· Segment audiences based on behavior, demographics, and customer lifecycle stages.

· Conduct A/B testing to optimize email subject lines, content, layouts, and calls-to-action.

· Ensure email deliverability, list hygiene, and compliance with GDPR and email marketing best practices.

Copywriting & Content Alignment:

· Craft compelling, conversion-focused email copy that resonates with different customer segments.

· Work closely with the social media and content team to align messaging across all channels.

· Write engaging LinkedIn posts to strengthen brand presence, drive engagement, and build relationships with B2B audiences.

· Adapt brand storytelling to fit different audience needs across email and LinkedIn.

Sales & Customer Retention Support:

· Develop email strategies that drive conversions for both B2C and B2B customers.

· Plan and execute seasonal promotions, product launches, and sales-driven email campaigns.

· Track email performance metrics (open rates, CTR, conversions) and provide insights to optimize future campaigns.

· Leverage CRM data to identify opportunities for customer retention, upselling, and loyalty programs.

LinkedIn & CRM Management:

· Manage Bazar Bizar’s LinkedIn presence, ensuring regular posting and engagement with our professional audience.

· Develop LinkedIn content strategies to boost brand visibility, credibility, and business networking.

· Use LinkedIn Analytics to track performance and refine content strategies.

· Ensure CRM data is updated, accurate, and used effectively for lead nurturing and customer retention.

Collaboration & Strategy Development:

· Work with the marketing team to align email campaigns with overall brand strategy.

· Partner with marketing team to craft personalized email outreach for high-value leads.

· Stay updated on email marketing trends, Klaviyo updates, and industry best practices.

 

Qualifications:

· 2+ years of experience in email marketing, CRM management, or digital marketing.

· Expertise in Klaviyo, including email automation, segmentation, and analytics.

· Strong copywriting skills, with experience writing engaging emails and LinkedIn content.

· Familiarity with B2B and B2C marketing strategies.

· Data-driven mindset with experience in A/B testing, performance tracking, and email optimization.

· Knowledge of LinkedIn marketing strategies and business engagement best practices.

· Experience with GDPR compliance and email list management.

· Ability to work independently and manage multiple campaigns simultaneously.

Interested? Apply now! Send your resume and cover letter to info@bazarbizar.asia